BRAND MANAGEMENT
Good brand management goes hand in hand with the success of the business. Through our socially-responsible actions like donating food to people in need, sponsoring and creating awareness about upcoming threats to the environment, and building sustainable manufacturing units with minimal damage to the environment will create excellent public relations and people would prefer our brand because it is more socially reputed. This already completes our first step of building brand loyalty.
Now to make sure people prefer to come to our stores we provide various features that would attract the customers to us. Firstly our loyalty clubs which will help boost the loyalty and increase customer satisfaction by providing loyal customers with discounted rates, personalized gifts, priority support and access to special events hosted by us. We can also build our brand online through engaging and interacting with customers through online platforms, collecting their feedbacks and being responsive, Making sure we reward our loyal customers so they can spread the good reviews about the company and it keeps growing.
Addition information:
Customer Engagement
-
Customer engagement is key in making an average customer, a profitable and loyal one.
-
S-Mart plans to increase customer engagement by analyzing data of our customers, using AI and Machine learning to recommend deals, offers and personalized ads and by finally creating Individualized and personal systems of distribution, messages and incentives.
-
Presently competitions like amazon use user data to provide customers with personalized advertisements, and we plan to replicate this system to provide customers with limited time offers and deals for products which they are interested in.
-
Secondly customers respond more to programs through which a customer-company bond is created, may it be between the delivery man and the customer, or the manager and the customer, customers are more likely to engage with programs which involve One-to-One Marketing. Due to a growing number of customers and customer preferences, we also plan to customize our supplies and give our customers a real choice.