EFFECTIVE CHANNEL OF DISTRIBUTION
Broadening Target Demographic
With the advancement of internet communication and exponential increase of dependency and usage of social media is a great way to broaden the target demographic. We use popular social media platforms like Instagram ,Facebook and Twitter. We establish our target market making sure that the posts and ads reaches the right audience and check where our target customers are the most active. We promote customer interaction by making polls and surveys, fun quizzes and questions. This helps us gain more information on our target consumers and create publicity.
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Social media is also a great platform to collect feedback, complaints and suggestions which will create a cycle of positive growth for the business.
Another way in which we broaden our reach is through market segmentation which will allow us publicize our brand easily as we've grouped our customers by similarity and so advertising and promotion will be more effective.
Lastly with changing times our company must also adapt to change. People's preferences are our top priority and with this shift of people to a virtual and innovative era our company is also changing and bringing in innovative ideas for a sustainable company. This type of company will be the only one that can sustain in the future and hence this concept of technology broadens our target demographic even more.
Cost-effective channel of product distribution to remote areas
Channels of distribution help in the smooth flow of goods to a particular place. We know that a customer would buy a product only when it is effectively available to them, for this we have set up a cost-effective channel which can distribute the products till the remotest areas.
Our Products are highly diversified so we get our goods from multiple manufacturers and producers. The main members of our distribution channel are:
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Producers and Manufacturers
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Intermediaries
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Agencies
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Consumers
Our target customers are scattered in the region so to cater to the remote areas we have strategically placed our manufacturing units in developing towns and cities where the start up cost is also generally low but as manufacturing industries are the backbone of a country's economy it helps raise the economic importance of the region. We also prefer importing goods like fruits and vegetables from local producers as it will cut our transportation costs and promote the sense of love towards one's country's fresh produce.
Now to tackle our issue of distribution to remote areas we need the help of our intermediaries. Intermediaries are those which help in the transport of goods from manufacturers and producers to consumers. To promote and sell products in the rural areas we have intermediaries like Remote Distributors, Market Researchers and since our manufacturing units are already set up in semi urban areas there won't be a problem of transporting the goods to them.
Agencies are the one that ensure that all the processes are done smoothly. Agencies like Warehouse companies help in keeping inventory then transportation agencies allow safe and speedy transport of goods and financial institutions like banks and insurance help in funding and risk management. The consumers are the last members of product distribution as they are the final location of the goods. Our retail stores are spread all across the country for the public to purchase for their own consumption.
Internet is also a huge marketplace where our customers can purchase goods from the comfort of their homes and get their goods delivered in no time.
